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Autolinker - contextual keyword messages

Hyperlink - autolinks

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Hyperlink

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In computing, a hyperlink, usually shortened to link, is a directly followable reference within a hypertext document.

The area from which the hyperlink can be activated is called its anchor; its target is what the link points to, which may be another location within the same page or document, another page or document, or a specific location within another page or document; this depends on the type of hypertext.

To insert a hyperlink to another place is often simply called to "link". Hypertext (meaning "more than just" text) is a form of text typically published on websites that provides a richer functionality than simple text documents by enabling the reader to explore interesting links to other web pages linked to specific words or images within the page. Typically the link anchor will be descriptive of to the target's content, for example Wikipedia home page, but badly designed or malicious sites may use obscure links or obfuscated links which make it hard to work out where the link will take you.

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Types of links

Embedded link

Example: The first word of this sentence: ("Example") is a navigation link embedded in a text object – if the word is clicked, the browser will navigate to a different page.

Inline link

An inline link displays remote content without the need for embedding the content. The remote content may be accessed with or without the user selecting the link. Inline links may display specific parts of the content (e.g. thumbnail, low resolution preview, cropped sections, magnified sections, description text, etc.) and access other parts or the full content when needed, as is the case with print publishing software. This allows for smaller file sizes and quicker response to changes when the full linked content is not needed, as is the case when rearranging a page layout.

Hot area

A hot area (image map in HTML) is an invisible area of the screen that covers a text label or graphical images. A technical description of a hot area is a list of coordinates relating to a specific area on a screen created in order to hyperlink areas of the image to various destinations, disable linking via negative space around irregular shapes, or enable linking via invisible areas. For example, a political map of Africa may have each irregularly shaped country hyperlinked to further information about that country. A separate invisible hot area interface allows for swapping skins or labels within the linked hot areas without repetitive embedding of links in the various skin elements.

Random accessed

Random-accessed linking data are links retrieved from a database or variable containers in a program when the retrieval function is from user interaction (e.g. dynamic menu from an address book) or non-interactive (e.g. random, calculated) process.

Hardware accessed

A hardware-accessed link is a link that activates directly via an input device (e.g. keyboard, microphone, remote control) without the need or use of a graphical user interface.

Hyperlinks in various technologies

Hyperlinks in HTML

Tim Berners-Lee saw the possibility of using hyperlinks to link any unit of information to any other unit of information over the Internet. Hyperlinks were therefore integral to the creation of the World Wide Web.

Links are specified in HTML using the (anchor) elements.

XLink: Hyperlinks in XML

The W3C Recommendation called XLink describes hyperlinks that offer a far greater degree of functionality than those offered in HTML. These extended links can be multidirectional, linking from, within, and between XML documents. It also describes simple links, which are unidirectional and therefore offer no more functionality than hyperlinks in HTML.

Hyperlinks in other technologies

Hyperlinks are used in the Gopher protocol, e-mails, Text editors, PDF documents, word processing documents, spreadsheets, Apple's HyperCard and many other places.

How hyperlinks work in HTML

A link has two ends, called anchors, and a direction. The link starts at the source anchor and points to the destination anchor. A link from one domain to another is said to be outbound from its source anchor and inbound to its target.

The most common destination anchor is a URL used in the World Wide Web. This can refer to a document, e.g. a webpage, or other resource, or to a position in a webpage. The latter is achieved by means of a HTML element with a "name" or "id" attribute at that position of the HTML document. The URL of the position is the URL of the webpage with "#attribute name" appended — this is a fragment identifier.

When linking to PDF documents from an HTML page the "attribute name" can be replaced with syntax that references a page number or another element of the PDF, for example page=[pageNo] - "#page=386".

Link behavior in web browsers

A web browser usually displays a hyperlink in some distinguishing way, e.g. in a different colour, font or style. The behaviour and style of links can be specified using the Cascading Style Sheets (CSS) language.

In a graphical user interface, the appearance of a mouse cursor may change into a hand motif to indicate a link. In most graphical web browsers, links are displayed in underlined blue text when not cached, but underlined purple text when cached. When the user activates the link (e.g. by clicking on it with the mouse) the browser will display the target of the link. If the target is not an HTML file, depending on the file type and on the browser and its plugins, another program may be activated to open the file.

The HTML code contains some or all of the five main characteristics of a link:

  • link destination ("href" pointing to a URL)
  • link label
  • link title
  • link target
  • link class or link id

It uses the HTML element "a" with the attribute "href" (HREF is an abbreviation for "Hypertext REFerence"[1]) and optionally also the attributes "title", "target", and "class" or "id":

link label

Example: To embed a link into a Page, blogpost, or comment, it may take this form:

Example

After publishing, the complex link string is reduced to the following for visualization in typical Web browsers:

Example

This contributes to a clean, easy to read text or document.

When the cursor hovers over a link, depending on the browser and/or graphical user interface, some informative text about the link can be shown:

  • It pops up, not in a regular window, but in a special hover box, which disappears when the cursor is moved away (sometimes it disappears anyway after a few seconds, and reappears when the cursor is moved away and back). Mozilla Firefox, IE, Opera, and many other web browsers all show the URL.
  • In addition, the URL is commonly shown in the status bar.

Normally, a link will open in the current frame or window, but sites that use frames and multiple windows for navigation can add a special "target" attribute to specify where the link will be loaded. Windows can be named upon creation, and that identifier can be used to refer to it later in the browsing session. If no current window exists with that name, a new window will be created using the ID.

Creation of new windows is probably the most common use of the "target" attribute. In order to prevent accidental reuse of a window, the special window names "_blank" and "_new" are usually available, and will always cause a new window to be created. It is especially common to see this type of link when one large website links to an external page. The intention in that case is to ensure that the person browsing is aware that there is no endorsement of the site being linked to by the site that was linked from. However, the attribute is sometimes overused and can sometimes cause many windows to be created even while browsing a single site.

Another special page name is "_top", which causes any frames in the current window to be cleared away so that browsing can continue in the full window.

History of the hyperlink

The term "hyperlink" was coined in 1965 (or possibly 1964) by Ted Nelson at the start of Project Xanadu. Nelson had been inspired by "As We May Think," a popular essay by Vannevar Bush. In the essay, Bush described a microfilm-based machine (the Memex) in which one could link any two pages of information into a "trail" of related information, and then scroll back and forth among pages in a trail as if they were on a single microfilm reel. The closest contemporary analogy would be to build a list of bookmarks to topically related Web pages and then allow the user to scroll forward and backward through the list.

In a series of books and articles published from 1964 through 1980, Nelson transposed Bush's concept of automated cross-referencing into the computer context, made it applicable to specific text strings rather than whole pages, generalized it from a local desk-sized machine to a theoretical worldwide computer network, and advocated the creation of such a network. Meanwhile, working independently, a team led by Douglas Engelbart (with Jeff Rulifson as chief programmer) was the first to implement the hyperlink concept for scrolling within a single document (1966), and soon after for connecting between paragraphs within separate documents (1968). See NLS.

http://www.consumeractiongroup.co.uk/forum/legal-issues/171476-next-court.html

Legal issues

While hyperlinking among pages of Internet content has long been considered an intrinsic feature of the Internet, some websites have claimed that linking to them is not allowed without permission.

In certain jurisdictions it is or has been held that hyperlinks are not merely references or citations, but are devices for copying web pages. In the Netherlands, for example, Karin Spaink was initially convicted of copyright infringement for linking, although this ruling was overturned in 2003. The courts that advocate it see the mere publication of a hyperlink that connects to illegal material to be an illegal act in itself, regardless of whether referencing illegal material is illegal. In 2004, Josephine Ho was acquitted of 'hyperlinks that corrupt traditional values' in Taiwan.[2]

In 2000, British Telecom sued Prodigy claiming that Prodigy infringed its patent (U.S. Patent 4,873,662) on web hyperlinks. After litigation, a court found for Prodigy, ruling that British Telecom's patent did not cover web hyperlinks.[3]

In United States jurisprudence, there is a distinction between the mere act of linking to someone else's website, and linking to content that is illegal or infringing.[4] Several courts have found that merely linking to someone else's website is not copyright or trademark infringement, regardless of how much that someone else might object.[5].[6][7] Linking to illegal or infringing content can be sufficiently problematic to give rise to legal liability.[8][9][10][11][12] For a summary of the current status of US copyright law as to hyperlinking, see this discussion.

See also

References

  1. ^ Tim Berners-Lee, Making a Server ("HREF" is for "hypertext reference")
  2. ^ The prosecution of Taiwan sexuality researcher and activist Josephine Ho
  3. ^ CNET News.com, Hyperlink patent case fails to click. August 23, 2002.
  4. ^ Cybertelecom:: Legal to Link?
  5. ^ Ford Motor Company v. 2600 Enterprises, 177 F.Supp.2d 611 (EDMi December 20, 2001)
  6. ^ American Civil Liberties Union v. Miller, 977 F.Supp. 1228 (ND Ga. 1997)
  7. ^ Ticketmaster Corp. v. Tickets.Com, Inc., No. 99-07654 (CD Calif. March 27, 2000)
  8. ^ Intellectual Reserve v. Utah Lighthouse Ministry, Inc., 75 FSupp2d 1290 (D Utah 1999)
  9. ^ Universal City Studios Inc v Reimerdes, 111 FSupp2d 294 (DCNY 2000)
  10. ^ Comcast of Illinoi X LLC v. Hightech Elec. Inc., District Court for the Northern District of Illinoi, Decision of July 28, 2004, 03 C 3231
  11. ^ WebTVWire.com, Linking to Infringing Video is probably Illegal in the US. December 10, 2006.
  12. ^ Compare Perfect 10 v. Google, Decision of February 21, 2006, Case No. CV 04-9484 AHM (CD Cal. 2/21/06), CRI 2006, 76-88 No liability for thumbnail links to infringing content]

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Anchor text - autolinker textual keywords

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Anchor text

From Wikipedia, the free encyclopedia

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The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context it is used in. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently.

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Overview

Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. The anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the English-language Wikipedia's homepage might take this form:

Wikipedia

http://www.consumeractiongroup.co.uk/forum/mortgages-secured-loans/199658-interest-rate-calculator.html

References

The anchor text in this example is "Wikipedia"; the unwieldy URL http://en.wikipedia.org/wiki/Main_Page displays on the web page as Wikipedia, contributing to clean, easy-to-read text.

Common misunderstanding of the concept

Webmasters sometimes tend to misunderstand anchor text. Instead of turning appropriate words inside of a sentence into a clickable link, webmasters frequently insert extra text such as this:

Today our troops have liberated another country from tyranny. To know more, click here.

The more concise way of coding that would be:

Today our troops have liberated another country from tyranny.

This proper method of linking is beneficial not only to users, but also to the webmaster as anchor text holds significant weight in search engine rankings. Most search engine optimization experts recommend against using "click here" to designate a link.

Search engine algorithms

Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page.

Webmasters may use anchor text to procure high results in search engine results pages. Google's Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.[1] In the past, Google bombing has been possible through anchor text manipulation; however, in January, 2007, Google announced it had updated its algorithm to minimize the impact of Google bombs.[2]

References

  1. ^ Fox, Vanessa (2007-03-15). "Get a more complete picture about how other sites link to you". Official Google Webmaster Central Blog. http://googlewebmastercentral.blogspot.com/2007/03/get-more-complete-picture-about-how.html. Retrieved on 2007-03-27. 
  2. ^ Cutts, Matt (2007-01-25). "A quick word about Googlebombs". Official Google Webmaster Central Blog. http://googlewebmastercentral.blogspot.com/2007/01/quick-word-about-googlebombs.html. Retrieved on 2007-03-27. 
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Autolinker - Keyword - index term

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Index term

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An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the function by which libraries collect, organize and disseminate documents. They are used as keywords to retrieve documents in an information system, for instance, a catalog or a search engine. A popular form of keywords on the web are tags which are directly visible and can be assigned by non-experts also. Index terms can consist of a word, phrase, or alphanumerical term. They are created by analyzing the document either manually with subject indexing or automatically with automatic indexing or more sophisticated methods of keyword extraction. Index terms can either come from a controlled vocabulary or be freely assigned.

Keywords are stored in a search index. Common words like articles (a, an, the) and conjunctions (and, or, but) are not treated as keywords because it is inefficient to do so. Almost every English-language site on the Internet has the article "the", and so it makes no sense to search for it. The most popular search engine, Google removed stop words such as "the" and "a" from its indexes for several years, but then re-introduced them, making certain types of precise search possible again.

The term "descriptor" was coined by Calvin Mooers in 1948.

The Simple Knowledge Organisation System language (SKOS) provides a way to express index terms with Resource Description Framework for use in the context of Semantic Web.

Examples

References

Svenonius, Elaine (2000). The Intellectual Foundation of Information Organization (1 ed.). The MIT Press. ISBN 0262194333. 

Autolinker - Keyword (linguistics)

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Keyword (linguistics)

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In corpus linguistics a keyword is a word which occurs in a text more often than we would expect to occur by chance alone. Keywords are calculated by carrying out a statistical test (e.g., loglinear) which compares the word frequencies in a text against their expected frequencies derived in a much larger corpus, which acts as a reference for general language use. AntConc is a freely available text analysis tool capable of calculating keywords.

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Autolinker keyword

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Keyword (computer programming)

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In computer programming, a keyword is a word or identifier that has a particular meaning to the programming language. The meaning of keywords — and, indeed, the meaning of the notion of keyword — differs widely from language to language.

In many languages, such as C and similar environments like C++, a keyword is a reserved word which identifies a syntactic form. Words used in control flow constructs, such as if, then, and else are keywords. In these languages, keywords cannot also be used as the names of variables or functions.

Some languages, such as PostScript, are extremely liberal in this approach, allowing core keywords to be redefined for specific purposes.

In Common Lisp, the term "keyword" (or "keyword symbol") is used for a special sort of symbol, or identifier. Unlike other symbols, which usually stand for variables or functions, keywords are self-quoting and evaluate to themselves. Keywords are usually used to label named arguments to functions, and to represent symbolic values.

Languages vary as to what is provided as a keyword and what is a library routine. Some languages, for instance, provide keywords for input/output operations whereas in others these are library routines. In Python (versions earlier than 3.0) and many BASIC dialects, print is a keyword. In contrast, the C and Lisp equivalents printf and format are functions in the standard library.

Typically, when a programmer attempts to use a keyword for a variable or function name, a compilation error will be triggered. In most modern editors, the keywords are automatically set to have a particular text colour to remind or inform the programmers that they are keywords.

In languages with macros or lazy evaluation, control flow constructs such as if can be implemented as macros or functions. In languages without these expressive features, they are generally keywords.

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